ETHL event

February 5, 2007 at 9:39 pm | In ETHL, healthcare, north carolina | Leave a Comment

This is the first of several notices we’re going to post about the next ETHL event, scheduled for February 20 at 7:00 PM. The program is called, “Healthcare in North Carolina: Balancing Cost, Quality, and Access” — a program that will be particularly interesting in light of Gov. Easley’s recent call for universal coverage. The featured speakers are:

William L. (Bill) Roper, MD, MPH

-Dean, UNC School of Medicine and CEO, UNC Health Care System
-Former Dean, UNC School of Public Health
-Former Director, Centers for Disease Control and Prevention
-Former Director, White House Office of Policy Development
-Former Director, Health Care Financing Administration

Pam C. Silberman, JD, DrPH

-President and CEO, North Carolina Institute of Medicine
-Publisher, North Carolina Medical Journal
-Research Associate, UNC Department of Health Policy and Administration
-Associate Director for Policy Analysis, Sheps Center for Health Services Research

The event will be held Blue Cross Blue Shield Auditorium at the UNC School of Public Health (Hooker Research Center).

More information here.

Starting up with the Super Bowl

February 5, 2007 at 9:31 pm | In business, entrepreneurship, media, north carolina, technology, video | Leave a Comment

One of the first ads to run during last night’s Super Bowl was a funny, good-looking spot for Doritos. You may have seen it — a young guy is driving along, trying to eat his bag of chips when he becomes distracted by a pretty woman and her bag of Doritos. Hilarity ensues.

The ad wasn’t produced by a big Madison Avenue firm. Instead, it was part of a widely-promoted contest by the chip maker to generate fan-created commercials for the big game, and it was chosen out of more than 1,000 to air during the Super Bowl.

This particular ad is special because it was filmed at Waverly Place shopping center outside of Raleigh. Oh, and it cost all of $12 to make.

It was the work of Five Point Products — small company of 20-somethings, based out of Cary. Two of the company’s members starred in the commercial, and the rest of the crew shot and edited the film.

For their efforts, they were awarded $10,000 and flown down to Miami for the game. But the company, which is just 5 months old, is obviously getting tons of publicity, and of course, they have one gigantic star in their portfolio already.

Bev’s Big Stand

February 5, 2007 at 8:30 pm | In north carolina, policy, politics | Leave a Comment

Late Monday evening, Lt. Gov. Beverly Perdue issued a short statement calling for a moratorium on the death penalty. According to the N&O, she said that there are questions dealing with both lethal injection and the role of doctors in the executions which need to be addressed before the process should continue.

Aside from the fact that the Council of State is supposed to look at this issue in detail at a meeting tomorrow, Perdue’s announcement is politically significant because she is widely considered to be a Democratic front runner in the election to replace term-limited Gov. Mike Easley.

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