Google juice
July 5, 2007 at 4:09 pm | In ETHL, books | Leave a CommentJust one quick editor’s note:
If you search for the phrase, “most anticipated book in history” this blog is the number one result on the world’s biggest search engine.
That is all.
– mc
Changing our relationship with computers
July 5, 2007 at 2:54 pm | In culture, design, future, innovation, media, technology, video | Leave a CommentFive days ago, 16 hours after it was released, I went to an Apple Store and held the iPhone for about 90 seconds. But to be honest, that hardly even felt real. The phone was attached to the table, I had to wait in line to get my turn, it was connected to the Apple Store’s WiFi network, and I was still too giddy about the thing. I was already in love and the first date just made the crush deeper.
Yesterday, sitting by a grill and waiting for fireworks, a friend was kind enough to hand his over, and I got to use a real iPhone out in the wild. A mini-review? The Edge network is as bad as people say it is. The thing is as beautiful as you could possibly want. The lack of a keyboard felt strange, but not insurmountably so. When I was done, I’d seen all the flaws that I’d been warned about but still felt the love.
What I really want to talk about, though, is the revolutionary thing — the touchscreen interface. As I flicked through albums, stretched out web pages, and typed up an email, I suddenly realized that I’d just seen the death of my mouse.
Right now the relationship we have with computers and cell phones is artificial. Whether through a mouse and a cursor or a stylus and a keyboard, there’s a separation between us and what we want to do.
The touchscreen completely changes that. I want to make that picture bigger, I make it bigger — I don’t use a scroll wheel or a menu screen. I want to see the next album, I pick the next album — I don’t search for the name or click through the songs. That’s huge.
At the TED conference last year, Jeff Han — a researcher at NYU — introduced similar technology with a promise that it would change everything. That made sense to me on one level, but at the time, I didn’t really get how big a change that would be. Now it’s starting to sink in. Watch the video and leave a comment if you’ve got any thoughts.
- mc
The water industry
July 5, 2007 at 2:12 pm | In business, culture, economics, food, marketing, trends | 1 CommentFast Company takes a long, hard look at the world’s $50 billion bottled-water market. Among the insights? Just under a quarter of all the water Americans buy is municipal tap water repackaged by Coke and Pepsi just because we like it better that way.
– mc
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