Google juice

July 5, 2007 at 4:09 pm | In ETHL, books | Leave a Comment

Just one quick editor’s note:

If you search for the phrase, “most anticipated book in history” this blog is the number one result on the world’s biggest search engine.

That is all.

mc

Changing our relationship with computers

July 5, 2007 at 2:54 pm | In culture, design, future, innovation, media, technology, video | Leave a Comment

Five days ago, 16 hours after it was released, I went to an Apple Store and held the iPhone for about 90 seconds. But to be honest, that hardly even felt real. The phone was attached to the table, I had to wait in line to get my turn, it was connected to the Apple Store’s WiFi network, and I was still too giddy about the thing. I was already in love and the first date just made the crush deeper.

Yesterday, sitting by a grill and waiting for fireworks, a friend was kind enough to hand his over, and I got to use a real iPhone out in the wild. A mini-review? The Edge network is as bad as people say it is. The thing is as beautiful as you could possibly want. The lack of a keyboard felt strange, but not insurmountably so. When I was done, I’d seen all the flaws that I’d been warned about but still felt the love.

What I really want to talk about, though, is the revolutionary thing — the touchscreen interface. As I flicked through albums, stretched out web pages, and typed up an email, I suddenly realized that I’d just seen the death of my mouse.

Right now the relationship we have with computers and cell phones is artificial. Whether through a mouse and a cursor or a stylus and a keyboard, there’s a separation between us and what we want to do.

The touchscreen completely changes that. I want to make that picture bigger, I make it bigger — I don’t use a scroll wheel or a menu screen. I want to see the next album, I pick the next album — I don’t search for the name or click through the songs. That’s huge.

At the TED conference last year, Jeff Han — a researcher at NYU — introduced similar technology with a promise that it would change everything. That made sense to me on one level, but at the time, I didn’t really get how big a change that would be. Now it’s starting to sink in. Watch the video and leave a comment if you’ve got any thoughts.

- mc

The water industry

July 5, 2007 at 2:12 pm | In business, culture, economics, food, marketing, trends | 1 Comment

Fast Company takes a long, hard look at the world’s $50 billion bottled-water market. Among the insights? Just under a quarter of all the water Americans buy is municipal tap water repackaged by Coke and Pepsi just because we like it better that way.

mc

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