The water industry

July 5, 2007 at 2:12 pm | In business, culture, economics, food, marketing, trends | 1 Comment

Fast Company takes a long, hard look at the world’s $50 billion bottled-water market. Among the insights? Just under a quarter of all the water Americans buy is municipal tap water repackaged by Coke and Pepsi just because we like it better that way.

– mc


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  1. Fascinating impact into the power of marketing.

    Tap water is probably fresher than most packaged water that has been on warehouse shelf for a few years.

    Chris @ rawstylus.wordpress.com

    Comment by Chris Hoskin — July 5, 2007 #

    Reply

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